A logo design for Dima – a fashion house specialized in boutique women clothing. I created the logotype while I was still studying at the university as a part of a course assignment. Later I found out that a chain of shoe retail stores with a similar name – Dima Style – liked my logotype and tried to use it, but the result is a grotesque. They used the font without modifying it, and in combination with another font for the word “Style”, which is more than incompatible with the Dima logo.