A logo design for WashMaster – a car cosmetic center. The blue color of the word “Wash” is associated with water, cleanness and freshness. The word “Master” is in red, because the color represents masculine energy. The red color draws attention to itself and calls for action to be taken, it also means energy and action. The swirls which are added to the capital letters create more dynamics and correspond with the car cleaning and polishing process.