Drop by Drop

The Bulgarian version of the proverb “Many a little makes a mickle” is “Drop by drop a pond is formed.” I used this proverb for a campaign against the mindless wasting of drinking water by changing the slogan: “Drop by drop a desert is formed.” I made the photo collage with the hourglass to support the idea that every drop that we waste brings us closer to the day that we won’t have enough fresh water to meet our needs. It is also a reminder that every year nearly 1,000,000 human lives are being lost worldwide because there are many regions, where people don’t have access to drinking water.